Thinking Outside The Cardboard Box

What would you create with a simple cardboard box?
For 9-year old Caine Monroy, with summer vacation ahead of him, a creative mind and tremendous imagination turned ordinary cardboard boxes into an elaborate cardboard arcade inside his dad’s used auto parts store. Caine imagined all of the customers his arcade would attract over the summer months, but unfortunately the entire summer went by and Caine had yet to entertain a single customer. That was until  filmmaker Nirvan Mullick happened to stop by his dad’s shop to buy a door handle for his 1996 Corolla. Nirvan became Caine’s first custom when he purchased a $2 FunPass (Unlimited plays!) for the arcade. Inspired by Caine’s creativity, imagination and tenacity to never give up, Nirvan returned to make a short film about Caine’s Arcade and organized a flashmob to surprise Caine and to change a boys life by the generosity and the good will of a community. The movie became a movement to foster creativity and entrepreneurship among children worldwide when it jumpstarted Mullick’s Imagination Foundation, a non-profit organization, and his annual Global Cardboard Challenge which has engaged more than 225,000 kids in 60 countries in creative play. 

  Team "Awesome Balls"

Team "Awesome Balls"

At HD Summit Craig and I along with our colleagues were challenged to think outside the “cardboard” box. Teams brainstormed, gathered materials and created a variety of incredible arcade games out of “found” materials. A bunch of Creative-types with scissors! A team of judges including renowned designer Roger Thomas judged the final products and all of the games were compiled into our own HD Summit Arcade which was then open for play to all of the attendees.
Caine’s youthful imagination challenged us all to continue to think outside the box.

Learn more about Caine’s story and we know you will be inspired too! Watch Caine's Arcade.